With a newly established boutique jewellery business popping up the brand needed a little creative guidance on where to begin. Acting on a more consultancy role whilst I had a part-time job unassociated with design and whilst I was at college, I was approached to give an opinion on where the current brand could go and how it could develop over time.

In 2011 I had several talks with the Managing Director, and in discussing the emphasis on how it would be a personal feminine brand, I put forward a concept design that would aim to utilise these objectives. Creating a simpler logo, the circular form aimed to look like a minimalist necklace whilst creating initials from the brand name aimed to be more personal.